Wednesday, February 13, 2019

Al Mustaqbal web - where does one begin?

1 - You knew your print edition was going to stop, so why was the website not done with?
2 - And this Mahmoud Ghazayel pointed out earlier - your logo is too close to gmail.
3 - Kelmetna Kelme? Seriously? This roughly translates as "our word is a standard" (had it been done in good copy) but actually says "our word is unique" - except in cheapo Arabic not worthy of the weight that Al Mustaqbal is supposed to carry.
4 - And is still there, so - what on earth is almustaqbalweb?
I am pretty sure this was done in house without ad agency consulting. If it was not, then the problem is way more serious!