Friday, January 25, 2019

MASTIKA goes gold - catch it while it lasts!

MASTIKA is the first uncoated, sugar free and aspartame free mastic flavored chewing gum in the MENA region and thus in the world. It is presented in a sophisticated, oriental pop packaging so that it reflects the high quality of the product while giving it a nostalgic nod. This is why we have been granted the prestigious Innovation Award for the Best Hard & Soft Candy category back in November 2016, handed to the brand by the Yummex – Gulfood (Dubai), the leading international trade fair for the confectionery and snacks market in the MENA region.
It took NaĆ«l Shaar, Managing Partner of Master Chewing Gum & Candies (MCGC) approximately 3 years to develop MASTIKA. "I have looked around and noticed that most companies were selling the mastic gum as a mass consumption product and in order to keep their product’s price low, these producers are compromising on its quality. For example, the mastic taste of those products lasts only 2 to 3 minutes. Nobody thought to cater this type of flavor to a high-end segment in an elaborate packaging. It took us a lot of time to get the right lasting flavor, the adequate chew and the proper packaging design. Consumers are looking for healthier alternatives and new things to try out and here we are today, offering them Mastika" says Shaar.
Now, and for a limited time, MCGC introdues the 1st Luxurious Mastic gum with 24 Carat comestible Gold in the world. MASTIKA has gone gold at just 8000 LBP per tin (that's 5,333 USD per today's conversion).