Saturday, January 26, 2019

Emirates new lines just do not strike a chord with me.

"Fly Better" the English line says and the Arabic goes "constant excellence".
The campaign, whereas launched in October took me a while to write about it - to be honest I was just hoping I'd change my mind. I did not. Both lines simply do not say anything emotional to me. I do not like to the brand. Am I its target audience? Surely. Still, with such bland lines I still cannot jump and say "wow! this is the airline I want to go with". They're correct lines, decent, and totally forgettable. 
Hello Tomorrow
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