Tuesday, December 11, 2018

MTV speakers disappear for Human Rights Day! #حقك_ما_بيختفي

And for Human Rights Day, MTV speakers disappeared - just like thousands upon thousands of those who did so during the war. At the beginning of the evening news, the news anchors were nowhere to be seen for a few minutes to show support for the families and loved ones of the 17,000 people who have gone missing. Following the stunt, a social media activation was initiated where where people were asked to change their profile photo to a blank white in support of those who've gone missing using the hashtag #حقك_ما_بيختفي - a worthy initiative for sure signed TBWA/Raad.