Unless I am missing something, perhaps Wooden Bakery should stop while they are winning. The first two ads for Saint Barabra were really nice, the third ho hum a little, now I am confused. It is as if they are scrapping the bottom of the barrel now - still with their line "no matter how you turn" this time "you'll know her from her eyes" with instead of the said eyes, a katayef cookie (which is the delicacy of Saint Barbara). At this stage, as this say, stop while you are winning and get out on a hight.