Uber has a series of 3 ads running - the messages are so exceptionally long and the logo so incredibly small on the layout I had no clue what ads these were for. As an example the one above goes "Issam, 313 rides between 1 and 6 A.M. it is nice to spend the evening with you" then there's a hashtag #uber_heroes. The other two ads are no less long. I am not sure, this whole series left me a little confused - at least they did not add a striking visual to further the mess.
