Friday, October 12, 2018

Krikita the power of a positive ad.

So like everyone else, I saw the two teasers ad wondered what brand they might be for. Revealer: It was Krikita nuts instilling the power of yes in hesitating parents - they are actually sent to an academy to learn that! Watch the film here.
Background: Lebanon is once again at the edge of a disaster (politico-financial this time), every day brings more gloomy news on all fronts. And day after day new campaigns emerge that simply get on one's nerve.
So Krikita, with a lightheated ad seems to be the solution. A funny spirit to sell nuts. Why not?
Hand me a Krikita nuts bag. No wait, they are addictive, YES (I know how to say that word too), hand me several!