I admit - I am not one of those people who go "just be because this comes from an Arab advertising agency let's push it forward", but Y&R Amman has pulled a brilliant stunt for the Ministry of Environment in Jordan for the awareness of 8 million metric tons of plastic are thrown into the ocean daily. In an installation made from plastic bottles collected from the dead sea, the message is clear "one dead sea is enough". Creative, sells a message and environmentally friendly, what's there not to love? Oh, and kudos for both agency and client for the daring feat! See full movie
here.
