Let us give it a cheer for progress!
After an earlier sexist ad, Fairy rectified its tone and gave a gender neutral outing which - even if men would still read it for women - at least there is no indication that is is directed to women (because in Arabic it is easy to understand if one refers to women). Interestingly both ad say the same thing - cooking needs talent, but cleaning grease is left for Fairy. I for one am pleased with that!
