Wednesday, August 1, 2018

Accelerate Online and the lovely wordplay for Army Day

In a an ad for the occassion of Army Day, Accelerate Online manages a lovely wordplay changing the famous song "teslam ya 3askar lebnan" (may you be preserved soldier of Lebanon) to "teslam ma3 askar Lebnan" (may you be preserved [with the force of] the soldier of Lebanon). Pity the ad is drowned in run of the mill cliche imageries that substract rather than add to its strength.