Beirut Beer goes Word Cup too, by offering a "cup"with every 6 pack. The creative element in the ad, is - thankfully - not the offer, but the way the hands are holding it as if it was the (
Jules Rimet) World Cup trophy. It suprised me a little how there was a bit of World Cup fatigue this year - maybe the elections were a bit too much, maybe there's only little money for advertising left, maybe the whole market is pseudo-dead.
