Wednesday, June 13, 2018

Astro goes FIFA World Cup by way of excitement

If you did not know that the Astro ad was about the FIFA World Cup (watch it here) you would be forgiven for falling into the trick which reveals itself in the last part of the ad. Mind you even knowing what the ad is about does not hinder the viewer from enjoying the mistake-ridden bits. Of course, we all know what it is to watch a game while doing something else (badly!).... And Astro capitalizes on our humanity. To err is human, to score a goal is divine!