And so here it is one day before the elections now is the time to announce the winners - at least in the advertising category for best/worst ads this year. Do remember though, ads have three functions: to introduce a product, to entice the consumer to want it, and to tell the consumer that the product is available in the market (now that he/she wants it). Based on this, whatever happened was not advertising - not sure what it was but it was not advertising in the classical/academic sense.
Without further ado here they are!
Winner for best party campaign: Hizbollah
Winner for worst campaign: Al Mustaqbal
Winner for best personal ad for a candidate: Ragy Al Saad
Winner for the worst campaign for a candidate: Roger Azar
Winner for the best single ad for a party: Amal
Winner for the worst single ad for a party: Kataeb
Winner for the best spoof: Bonzai Travel
Without further ado here they are!
Winner for best party campaign: Hizbollah
