Apparently, Almaza has a recycling program whereby its bottles become sand for building bricks and so "it is the dream of every bottle to become a building" as the line says. The said recycling is located at the point between Mar Mekhael and Gemmayze both still going strong as pubs and clubs areas. Prior to bricks Almaza turned its bottles into recycled cups. So I am all for that - even if beer is not my drink of choice.