Tuesday, May 8, 2018

Almarai pre-Ramadan CSR regarding obesity

It is no surprise that the Arab region has a staggering rate of obesity - among both men and women. The reasons are a mixed between social, religious, lifestyle-oiented, and many other factors that go into the mix. So Almarai the leading dairy company in Saudi Arabia has come up with a Corporate Social Responsibility campaign about the mortal dangers of obesity - and it involves a tiger chasing a zebra, and you'd be surprised at the twist in the end. Very well done as an effort, of course, on the ground not sure how this will be of help if they cannot go out to walk due to heat, or social norms (am taking the easiest activity that could be done) - specifically if they are women. Watch the video here.