Ziyad Baroud (please see here) is playing the man-next-door angle for the last stretch of the elections, the headline says "Ziyad looks like you". He is - as opposed to his earlier ad - smiling and wearing glasses which could be closer to his usual image (in the previous ad the Arabic was literary now it is slang). So anyhow, the guy is usually liked, but if this is enough to get him elected is a different story.