"She shouldn't wish she were a boy" - so says the new campaign from BLC Bank for its We initiative focusing on women. First, props for the excellent English! In the hands of a lesser copywriter the all too common "she was a boy" mistake would have happened, and - as a testimony of how much these ads work - it took me 5 minutes standing still in front of the rotating banner to take the pictures above. #littlewomenoftomorrow seem in good hands - sure this might be CSR (Corporate Social Responsibility) but as Oprah said in her Golden Globes Cecil B. DeMille speech "So I want all the girls watching here, now, to know that a new day is on the horizon!" - so all of you little girls passing by this ad, do take note!
