"I am Chamel and Chamel is me" this apparently the message the president Michel Aoun is issuing about his son-in-law Chamel Roukoz as a major boost for the latter who is running in the elections. I know I might be reading too much into the ad but the phrasing itself reminded me of the words of the prophet Mohammed about his son-in-law Ali "I am from Ali and Ali is from me" - the sentence is slightly different but very close in formulation. Bottom line; I personally would have been totally against the ad due to this risky connotation.