Khoury Home goes for "now it's your turn to take care of her", in a series of ads of which the one above is a part, it goes back to familiar scenarios of kids needing their parents - "mom, please don't forget to wake me up at 6", "mom I feel like chicken in he oven today", "mom I am going to keep the kid at your place for a couple of days" - well, thankfully the giving back is not only about utensils or house machinery which is progress I assume.
