Tuesday, February 13, 2018

Rosso Nero does Valentine's Day

Rosso Nero does Valentine's day, because - whereas the slogan is "dites le avec des fleurs" (say it with flowers) - ultimately it is the piece of jewelry that stays. Rosso Nero apparently has a special heart-shaped design for the occasion and even a cute (even if unpronounceable) slogan: C'est love vie (no, I am now sucking on a candy). Apparently the design has an edelweiss flower in it, that rare flower which grows in the alps and it is said that bringing it to the beloved is a proof of love. Interestingly there is even a song called "bring me edelweiss" (but the tune was a rip off from the SOS monster hit by ABBA and the group Edelweiss was sued accordingly).