So Kababji rebranding is "news"?

Color me confused. No Garlic No Onions says that Kababji is rebranding. I have checked all my 2017 ads and all of them feature the "new" logo. Actually the old version is nowhere to be seen for a long time except if you specifically dig for it on the net.
So either the rebranding has happened quite some time back very discretely, or - frankly - I have no clue why NGNO is saying it rebranded as if it was a "news" item! Not sure if Anthony (who is behind the NGNO site) has any other info which he will share in the future as it is, from a marketing standpoint, many indicators point that this is an already done operation.