Saturday, January 20, 2018

Eli Rezkallah reverses roles in gender-based ads

Lebanese artist photographer Eli Rezkallah, while in New Jersey for Thanksgiving overheard his uncle say "“I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling ‘their womanly duties, although I know that not all men like my uncles think that way, I was surprised to learn that some still do.” This was the declic for him to launch these powerful, smart ads which reverse the gender roles in notoriously sexist ads from the Mad Men era.... No works can suffice to describe the power of these new ads, and to say it took a Lebanese photographer to think of them!