Tuesday, January 30, 2018

Can Puck take the Lebanese market?

I have no statistics, but to me, in terms of cheese, Lebanon is a "Picon territory". Again, no data to back this up. But it always seemed that way. Just like UAE is for Kraft and Saudi Arabia is for Puck. Which is why it is interesting Puck continues to display ads all over the place, the latest one is "Puck and bread, the preferred taste for kids". Again, if they can flip the Lebanese market good for them!