I will freely admit, some ads I do not like, but also recognize that for their target audience, they work like a charm. So with this in mind, "Securite Assurance" goes out to say "our broker is the first to care with the broker's face on a first aid box, an airbag, and in third installment on a fire extinguisher.. As I said, tacky. But it works for the people for whom this ad is addressed.
