Burger King already started the prelude for independence day posts o social media. Apparently people should share their Lebanese Burger recipe to be cooks in the Jal El Dib kitchen of the brand. Regardless of the competition, frankly at this stage, Independence Day is Nov 22, 9 days from now, so it is a tad too early for this. Plus of course we are all sick and tired of all brands jumping on any bandwagon to make periodic ads happen with no link to the strategy whatsoever.
