Thursday, November 23, 2017

Al Halabi one letter says it all this Independence Day

"(t)hallou 3ana" with the addition of one letter the sentence goes from "they buzzed off" to "have a desert at our place". If this is t enough, the rest of the copy goes "do not udnerestimate us, we are independent" (ma test2ellouna - ista2allayna). Good copy, and the visual is there to boot.