Thursday, October 12, 2017

Of Puck cheese and territories.

In Lebanon we have Picon as a market name for cheese, Kraft for the UAE, Puck in Saudi Arabia. Puck has been very active advertising in Lebanon, specifically to mothers who want to wrap sandwiches for their children for the school recesses during the day. They also dangled the carrot of "7000 USD scholarship for a year" (no idea how it will be given but the logic of targeting mothers stills stands). From the ad one sees the many different options available. If this is enough to tackle the taste buds of the Lebanese children, then good for them!