Mazola sunflower oil is using Lebanese idioms effectively in their 30% discount ad. "El ghali rkhis" which translates into "what is expensive is cheap" or the quality/price ratio is much higher for more expensive items once you calculate it this way. As a minimalist, I love this line of thinking - the same pair of Lanvin shoes I have been wearing for the last three years (almost daily) prove my point: Exorbitantly expensive, but have basically outlasted every other pair I owned previously.
