Perhaps the item more lost than umbrellas is the pencil - still Bic is offering a new "evolution" pencil which is shock resistant (apparently it can hold elephants on it if one is to believe the ad imagery), in small it says it is wood free (made of graphite apparently) and that it does not splinter if it gets broken (maybe the elephant pressed too hard?). All of this technically astounding - what's left is a way not to lose the pencil (maybe someone should create an app "where did I leave my pencil").