Tuesday, August 1, 2017

Le Mall - a great ad offered on discount?

I am confused. Is this a great ad failed by art direction? Or a bland ad with a regular concept?
Let me explain: When I saw this ad, I saw in the camouflage motif two hands trying to join one another. Which made me wonder, was that intentional from Le Mall, but the art director failed it? Or was it a simple let's-insert-camouflage because nothing says army more than that? Perhaps Le Mall missed the opportunity of having a great ad, because it bought it on discount.