Wednesday, August 16, 2017

Johnnie Walker in an awe-inspiring line

We all know the "keep walking" line for Johnnie Walker - lately there was a Lebanese dull ad for the brand which went "the resourceful don't wait" (which was even worse in Arabic) - which is why seeing this incredible Johnnie Walker ad from Brasil is jaw-dropping. But the punchiest aspect is that new line they are using "the next step is inside you" - very, very beautiful. To be honest this is a little like the Tao Te Ching with the (sadly mistranslated line) which should have been "the journey of a thousand miles starts under your feet" (as opposed to "a single step" because under your feet implies a physical act, whereas "under your feet" is more psychological with the tao (road) being there to meet you). Beautiful work for Johnnie Walker.