Desert Cowboys, the perfect initiative for Skoda

First you must watch the TVC done for this initiative. The project is done by Skoda to fight villages in isolation throughout Spain. The idea of the film is that "if the video reaches five million views, it will demonstrate public support for a plan to create a desert transport service -- a modern day "stagecoach" that will connect several villages in the area which no longer have transport, such as Tahal and Senes." With more people living in urban centers rather than rural ones, what was once a prevailing "village life" is eroding throughout the world.
Yesterday I spoke of bands doing initiatives compatible with their own identity, this is the perfect echo for Skoda putting it in the center of social causes which resemble it. Go to Desert Cowboys website to know more.