I have nothing specifically against this ad from Credit Libanais which sells the concept of helping the army's orphans by using it. But I am not sure selling an
Army Mastercard Titanium is the best way to go on such a day. Ditto for
Byblos Bank which also emphasized its army loyalty card. Let's face it, armed forces personnel are dream clients to banks - guaranteed salary, no one to throw them out, constant money coming in but it would have been better to avoid the mercantilism on such a day!
BBAC came close to saving the day though, at least they did not try to sell us anything and their ad is more than well done!
