Sunday, July 9, 2017

Appropriating the memory: A case of mistaken identity 3/10

Faber-Castell
Five Lebanese Liras
Flash magazine
Ford
Golden Pheasant

By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?