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| Kodak |
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| Lagarde et Michard |
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| L'enfant et la lecture |
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| Lavex |
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| Loulou magazine |
By inserting the initials my own name (Tarek) in childhood souvenirs, or brands associated with memory and childhood, the question becomes: Are the memories we have belong to us? Is sharing a memory a way of diluting it or multiplying it? And is a memory directed to the act itself or to the remembrance of it?
