Saturday, May 13, 2017

Dar Al Aytam Al Islamiya - a moving ad for their centennial

I admit this ad moved me very much, in its simplicity and power to drive the message right home. Whereas the customary greeting is "koul 3am wa antom bi kheir" (may every year find you in good health) this ad simply said "May a hundred years find you in good health". The Muslim Orphanage (or Dar Al Aytam Al Islamiya) is celebrating their centennial and like every year, they post a funding campaign on the streets. I truly believe this one is a very smart and understated gem.