Tuesday, April 25, 2017

Snickers - a case of mistaken identity

"You are not you when you're hungry" - by now the ads of Snickers of people morphing into celebrities or characters until given a Snickers (when they go back to their own selves) have gone classic. Snickers changed game lately and went back to the average Joe (perhaps trying to escape paying for such famous people or royalties) and substituted the "not you" mood instead of the chocolate typo. The print campaign works better than the TV (maybe because the cast is irritating in the TV version), and on the whole amusing to see.