Wednesday, April 12, 2017

SGBL iLive, a better view at the irony

The irony of the SGBL campaign is a little clearer in these ads than in was in the concurrently launched TVC. From the offerings above, we see the comparatives of how "other banks" speak in a tone-deaf manner to the youth, whereas SGBL understands their real needs. The TVC was a little generic in its visuals and it was only the voice off that showed the irony instead of the me-too approach. "Free taxi rides, because not all youth go in cabriolets", "Surf for free because not on youth have uncapped MBs" "Special loan for first car, because not all youth go to work on a skateboard".... So at least now the tone of the campaign is clear.