And this is how we do it! When my students got the difficult exercise of selling Optique et Vision the leading eyewear shop (which has also an audio section as of late), Rita Bechara came up with the concept that a pair of glasses or sunglasses helps a person have a totally personal style and therefore invited our end client to "define yourself". The fact that faces were missing helped everyone identify with the ad in question - for the hearing bit she simply twisted the selling line of "define yourself" to "redefine your hearing" so as for the public to be aware this is a continuation of the same campaign. Don't you love it when you see creativity being born? Enjoy Rita's treatment of Vespa
here!
