I once called this "making ads out of nothing at all". But some ads are natural-born classics! It was supposed to be a wall cover for Malak Al Taouk changing the decor inside their Kaslik store. How boring can that be? What they come up with is "3am nghayer (rooster)-or". "Deek" in Arabic is rooster and since the shop only sells chicken based food, you get the visual pun! A classic I tell you.
