OK I admit, Swatch did it before in 1998 (as a pair - a
rose for the mother and a
thorny one for the mother in law), but this does not make this IWC ad any less arresting or beautiful. And beautiful, tender it is. I saw this while going mechanically over my instagram account and it was mesmerizing - simply love how sweet it is. Of course, not being able to afford an IWC might make it tricky though, so I guess I will settle for the rose! A rose by any other name you know...
