It was a failed pitch.. Don Draper (from the Mad Men series) failed to sell the ads to the client (as he represented Sterling Cooper Pryce), but you can't put a good man down - so after half a decade of trying here are the ads up and running again. "Pass the Heinz". Mr Draper, for a short while at least was given the wikipedia entry of being the person who came up with the "I'd like to buy the world a Coke" ad which came up to him as he was in a yoga-hippie retreat. My sources tell me that Belle Jolie make up will be using the Peggy Olson's "Mark you man" line in their new campaign (sorry couldn't avoid being snarky!).
