Tuesday, March 21, 2017

Hallab and a smart self-referral for Mother's Day!

An ad is supposed to portray your products.
A mother's day ad is supposed to emphasize on mothers.
Hallab - our leadng sweets maker in Lebanon just did both at the same time.
For those not in the now "kol w chkor" is a form of Arabic sweets which literally means "eat and say thank you" - the ad continues - "to every mother in her day".
Smart - two birds in one stone, or rather one ad!