I already expressed my admiration for what Sandwich w Noss does in terms of advertising, but these guys keep them coming so brilliantly! "If you are fasting, drop in" - so far nothing funny but when you know that in Arabic "2ate3" means both "fasting" or "abstaining from meat" and "walking by" this is where the incredible copywriting comes into play. I am truly in awe, if only I knew who is doing these incredible ads!
