Sunday, January 22, 2017

Al Rifai pulls a smart ad for the Trump inauguration

"The world has gone nuts" ascertains Al Rifai who provides us with premium quality.... nuts! And where is the ad placed? Right below how the Daily Star covered the Trump inauguration. Smart, funny and reminds me of Cyprus Airways. In 2005 they had the campaign that Cyprus was closer than most Lebanese regions - meaning Becharre 2 hours, Cyprus 40 mins.... Then the day the lead investigator Detlev Mehlis was supposed to issue his report on the Hariri assassination, and considering the whole country was coming to a boil and that the UN investigators were residing in Monte Verde outside Beirut, Cyprus Airways headlined - "Monte Verde 45 minutes, Cyprus 40 minutes". I wish I kept that ad in my archives!