Libanlait goes to the rescue of farmers. The mechanism is a little odd (I am an economist but still do not get the direct link) whereby they are decreasing the price of their Grandlait can from 2850 LBP to 2200 LBP. I am speculating this means higher consumption of milk due to lower price, ergo higher need of production from farmers supplying them milk and nutritive elements. I suppose after the apple crisis which has hit Lebanon lately, anyone who works in agriculture now is under the microscope in terms of plight.