Well, it is the tagline that drew me to this ad "ma3 ELF saleme min IPT" - in Arabic elf means a thousand, so saying "a thousand take cares" is part of the lexicon which makes the ad a word play on ELF and "elf".... I must admit I am on the fence here - does it work or is too cheesy? I guess since we are debating this it means the ad garnered attention and therefore it works (even if it is cheesy!)....
