BankMed is the latest in the streak of banks to capitalize on the youth - sorry, yout# - market, trying to catch millennials right where it will hurt them later. BankMed is now a bit late in the game and is catching up, mind you millennials (which the ad tries to catch by using C#ILL or #IPSTERS to put the # instead of an H). This market category is the one that spends the most on experiences, so all banks are trying to lure them with such benefits from their accounts. Well, better late than never for BankMed
