Tarboush from Gandour has gone missing - find it and you win. The ad above a bit in the style of Yellow Submarine is an extension of the childish ads which have been running for a while. Small note though when one says "el tarboush m7abba bi tyebo" (el tarboush is hiding in its close) it has a negative connotation, which means that the person inside the clothes is different from what he appears to be - most likely worse than he does. The "ma b7ayetak tokbar" (never grow up) still manages to be an excellent selling line for the product though!