ABC mall is instigating a big indoors breast awareness month campaign even if its own
advertising was hard to stomach, seems that City Mall is doing the same judging from the huge "saving season" with the A in the shape of wrapped ribbon (in pink of course!). The ad is so voluminous is cannot to be ignored. To be honest, I am not sure what the malls are supporting (research or all else) so I can only comment on the ads as - I have no clue what they are advocating!
And just in case, look at this Vivad digital screen:
Which - whereas I support such initiatives in theory - makes me wonder how we can find a link between brands and cancer awareness month when there is no obvious one to be found.
